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Turn It On

Creativity is crucial to your business' success. Here's how to fire it up.

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This story appears in the November 1996 issue of Entrepreneur. Subscribe »

Is there creativity in a soft rubber dart? Evelyn Girard thinks so--and if you disagree, watch out: "I'll shoot," swears Girard, co-owner of the Forum Conference & Education Center in Cleveland.

Darts often fill Forum's air--and not just because Girard is peeved. "Some of our best ideas happen when darts are flying," says Girard, who frequently enlists toys as helpers during in-house strategy sessions. "With toys in our hands, creative ideas really get flowing," she says.

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