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Make Em Laugh

This story appears in the December 1996 issue of Entrepreneur. Subscribe »

Marketing is one of those oxymoronic things: It's a timeless classic, yet it changes with the times, evolving with the whims and trends of the day. What's fashionable in marketing today might not be so hip a year from now. That's why it's such a challenge to stay on top of what's hot and what's not in marketing. Here are a few nudges in the right direction.

Make Em Laugh

These days, a whimsical way to get attention for your product or service is becoming more and more popular: using humor in marketing.

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