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This story appears in the December 1996 issue of Business Start-Ups magazine.

When John Ringwald and his son, Mike, of Coopersburg, Pennsylvania, decided to buy a Postal Annex franchise, they weren't much different than most entrepreneurs.

They didn't know how to write a business plan. They didn't really comprehend the cost of carrying inventory such as envelopes, stationery and packing materials. Nor did they know how to plan for seasonal changes in business volume.

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