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Journey Of A Thousand Miles

Take your first step by conducting a personal assessment.

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This story appears in the December 1996 issue of Business Start-Ups magazine.

Be prepared to go on a journey of self-discovery when you start your own business," says Kimberly Stanséll, a small-business expert and author.

Stanséll was employed as a corporate personnel director when she decided to turn her part-time hobby of making jewelry into a full-time mail order business. The knowledge she gained from starting that business led her to start Research Done Write!, a Los Angeles research and publishing firm focusing on small-business information needs. Among the company's products is "Bootstrappin' Entrepreneur," a quarterly newsletter that helps business owners market and manage with limited budgets.

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