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Destination: Success

Set realistic goals that will help you achieve your dreams.

This story appears in the December 1996 issue of Business Start-Ups magazine.

Some entrepreneurs achieve whatever they set their sights on, while others fail miserably. Does one have a more exciting product, a better marketing plan, more working capital? Sometimes. But it's more likely that entrepreneurs who succeed know how to set smart business goals.

J. J. Stupp regularly set goals for TableTalk, her St. Louis-based business which produces decks of cards to inspire conversation on various topics, from sports or science to the Bible. Each card presents a fascinating fact and poses an open-ended question to stimulate conversation. She sells her cards in 2,500 retail outlets across the country.

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