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The Big Sell

Companies of all sizes are courting the hottest market of the '90s--homebased entrepreneurs.

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This story appears in the December 1996 issue of Entrepreneur. Subscribe »

Companies of all sizes are courting the hottest market of the '90s--homebased entrepreneurs.

A powerful combination of forces--new technologies, corporate layoffs and a desire to simplify life--has fueled the tremendous growth of homebased businesses. Those entrepreneurs who run their businesses from home have needs that have become the underpinning of a huge consumer market.

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