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Buddy System

Want to double your selling power? Team up with a complementary business.

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This story appears in the December 1996 issue of Entrepreneur. Subscribe »

What's hot, hot, hot these days in the world of sales? If you like using the latest buzz words, what's hot is "vertical selling" or "partnering". But while it may be hot, it certainly isn't new.

I prefer calling it The Good Old Buddy System. Meaning? Two forces of equal reputation from separate spheres of influence come together to double their market penetration.

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