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2001: A Business Odyssey

Is this the dawning of a new age for entrepreneurs?

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This story appears in the December 1996 issue of Entrepreneur. Subscribe »

What's the hottest trend to hit this year and beyond? To figure it out, put yourself, for a moment, in the mind of the typical consumer:

The millennium is almost over, and you haven't accomplished a thing. You slave away 60 hours a week only to face downsizing. Your health is flagging, but your doctor seems oblivious. You suspect there is more to life than your mortgage and your car payment, but you can hardly find the brain power to contemplate dinner, let alone the major mysteries of the cosmos. You don't want a new attitude or a new perspective. You need the deluxe package.

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