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Picture Perfect

An unusual illustration or photograph stops scanning readers in their tracks.

This story appears in the January 1997 issue of Entrepreneur. Subscribe »

As a copywriter who has always chauvinistically maintained that words are the most important part of advertising, I nevertheless have to concede the following: Before there was the written word, there were pictures for communication (as in drawings on cave walls). Pictures are a faster "read" than words have ever been. And finally, as the oft quoted saying goes, a picture is worth a thousand words.

So, while I usually harp on the kind of verbiage advertising should have, this month I want to give the visual element its due.

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