Subscribe to Entrepreneur for $5
Subscribe

Picture Perfect

An unusual illustration or photograph stops scanning readers in their tracks.

By
This story appears in the January 1997 issue of Entrepreneur. Subscribe »

As a copywriter who has always chauvinistically maintained that words are the most important part of advertising, I nevertheless have to concede the following: Before there was the written word, there were pictures for communication (as in drawings on cave walls). Pictures are a faster "read" than words have ever been. And finally, as the oft quoted saying goes, a picture is worth a thousand words.

So, while I usually harp on the kind of verbiage advertising should have, this month I want to give the visual element its due.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks