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Maximum Exposure Use these techniques to successfully reach your entire market.

By Sandra Mardenfield

Opinions expressed by Entrepreneur contributors are their own.

The secret to successful network marketing lies in the wordsthemselves: "network" and "marketing."Networking, the simpler to define, is creating groups ofinterconnected individuals who help each other--a situation you canperpetuate by simply speaking about your business. Marketing offersa more complex definition; its techniques vary and offer thenetwork marketer more choices: Do you want to spend hundreds ofdollars or none at all? Do you want to use cold-calling or promoteyour business through referrals only?

The following six helpful hints--culled from interviews withrepresentatives from five network-marketing companies--all add upto one thing: marketing magic.

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