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Maximum Exposure

Use these techniques to successfully reach your entire market.

This story appears in the January 1997 issue of Business Start-Ups magazine.

The secret to successful network marketing lies in the words themselves: "network" and "marketing." Networking, the simpler to define, is creating groups of interconnected individuals who help each other--a situation you can perpetuate by simply speaking about your business. Marketing offers a more complex definition; its techniques vary and offer the network marketer more choices: Do you want to spend hundreds of dollars or none at all? Do you want to use cold-calling or promote your business through referrals only?

The following six helpful hints--culled from interviews with representatives from five network-marketing companies--all add up to one thing: marketing magic.

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