From Beer To Eternity
By following family tradition, Jim Koch created one of America's most popular microbreweries.
By following family tradition, Jim Koch created one of America's most popular microbreweries.
Anheuser-Busch would probably be delighted if Jim Koch (pronounced "Cook") disappeared. Koch's rapidly growing Boston Beer Co., which he founded and runs, has put a tiny crimp in the giant brewery's sales. Boston Beer makes Samuel Adams beer, heralded by American beer cognoscenti as the finest specialty, or "microbrewed" (also called "craft-brewed"), beer on the market. The success of Samuel Adams beer has forced Anheuser-Busch--and every other major brewer across the country--to turn out high-quality brews that cater to America's growing army of sophisticated beer drinkers.
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