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First Contact Technological tools to help you make the most of the business cards you gather

By Ellen DePasquale

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Technological tools to help you make the most of the business cards you gather

Networking is an important tool for any successful business. Participating in a trade show or attending a networking group are great ways for a small business to make contact with prospective customers. However, just shaking hands and collecting business cards is not enough. If you do not follow up in a timely fashion, the contacts you make may forget you. How can you make the most of the business cards you collect while networking?

By automating as much of the process as possible--using an electronic business-card reader and contact-management software.