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This story appears in the January 1997 issue of Entrepreneur. Subscribe »

Neil B. Swartz, chairman and CEO of Microleague Multimedia Inc. in Newark, Delaware, is a man in a hurry.

Microleague competes in the searing hot market for interactive multimedia entertainment. And the company's primary niche, sports simulations, just adds more sizzle to the Microleague story. After all, we're talking America here, a nation that elevated sports, sports licensing and sports broadcasting into major growth industries.

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