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Creating presentations that pay off

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This story appears in the February 1997 issue of Entrepreneur. Subscribe »

Doing everything right with your marketing but failing to make the sale with your sales presentation is like hitting a baseball over the fence, then getting called out at home for failing to touch home plate. Ouch!

Guerrillas know that doing 99 percent of a job right is really doing that job poorly. They realize they have to do everything right because it's at presentation time when the rubber meets the road. If your presentation is poor, all prior marketing has been a waste of time, money and energy. Here are 10 guerrilla tips on how to make presentations that get you the business and help your other marketing pay off where it counts:

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