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Fight Or Flight

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This story appears in the February 1997 issue of Entrepreneur. Subscribe »

Sometimes all it takes is one bad flight and a veteran business traveler can become fearful of flying forever. Just ask 40-year-old Diane Serbin, who flew for years with no worries until a rough flight from Denver to Aspen, Colorado, during a 1986 blizzard changed all that. "Once I started to develop the fear, every time I flew it would get worse," Serbin says.

There are a variety of reasons travelers are afraid to fly, from a fear of heights or loss of control to claustrophobia. For business travelers who are uneasy about flying but don't have a way around it, there are ways to minimize the discomfort, says Serbin, who developed a quarterly newsletter, Happy Landings ($19 per year), with sisters Carol Ann, 34, and Joanne, 39, to address these issues. For starters, become a knowledgeable flier. Attend a seminar or find information addressing the science of aviation so you're familiar with how planes fly.

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