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Finding Your First Customers

Here's how to find out who they are, where they are, and how to get them.

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This story appears in the March 1997 issue of Business Start-Ups magazine.

Here's how to find out who they are, where they are, and how to get them.

Ever visited A shop or restaurant and noticed a framed dollar bill on the wall? It's usually from the first sale the operation made, and for most business owners, keeping that bit of currency is a sentimental gesture commemorating a tremendously exciting moment. Ask any entrepreneur about their first transaction, and they'll probably answer with delicious and tantalizing detail. But the question you may be focusing on is this: Where did they find that first customer? And then: How can I do the same?

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