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Self-publishers with the write stuff grab a piece of an $18.5 billion industry.

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This story appears in the March 1997 issue of Entrepreneur. Subscribe »

Barbara Saltzman had a book. Not just any book, but one penned and illustrated by the 22-year-old son she lost to Hodgkin's disease. The book is alive with engaging characters, lively rhymes, sweet illustrations and hope for the children who read it. Before her son David's death in 1990, Saltzman vowed she'd get his book published, whatever it took.

But that was before she ran up against the New York publishing establishment. They recommended shortening the book, editing out the rhymes, and printing it on flimsy paper. Even for Saltzman, a newspaper editor by trade, the "business end" of getting published was a cold shock.

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