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Good Ideas

Tips to revitalize your marketing strategy

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This story appears in the March 1997 issue of Entrepreneur. Subscribe »

The guerrilla we know encourages word-of-mouth marketing by offering to send discount coupons to friends of her customers. She also writes personal letters to 25 customers each week. She sends 1,500 letters to customers each month. She includes her home phone number on her business cards. Now there's a guerrilla hard at work. Want to follow her example? Try incorporating these ideas into your marketing strategy:

Serious about networking? If so, build a personal relationship. Exchange business cards, make notes on the back of each card you get, then send notes to new contacts telling them it was a pleasure meeting them and indicating an interest in talking later. If they are prime prospects, get back to them.

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