Step 11: Promote Your Business
Highlight your business's unique advantages to attract customers.
One of the last major steps in launching a new venture entails planning and implementing effective ways to promote your business to others. The goal is to let potential customers know that you and your business exist.
Although different types of businesses require somewhat different approaches, the most cost-effective ways of promoting most new products and services include the well-known basics: fliers, direct-mail letters and brochures, Yellow Pages listings, telephone calls and newspaper advertisements. Door-to-door visits and personal appearances at seminars, trade shows and local events can also be quite effective.
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