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Step 11: Promote Your Business

Highlight your business's unique advantages to attract customers.

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This story appears in the April 1997 issue of Business Start-Ups magazine.

One of the last major steps in launching a new venture entails planning and implementing effective ways to promote your to others. The goal is to let potential customers know that you and your business exist.

Although different types of businesses require somewhat different approaches, the most cost-effective ways of promoting most new products and services include the well-known basics: fliers, direct-mail letters and brochures, Yellow Pages listings, telephone calls and newspaper advertisements. Door-to-door visits and personal appearances at seminars, trade shows and local events can also be quite effective.

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