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It's Just Emotion

Are your feelings helping or hindering the start-up process?

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This story appears in the April 1997 issue of Business Start-Ups magazine.

We like to think that we're devoid of emotions in our professional lives--that we make critical decisions with a business head and not a bleeding heart. The truth is that our emotions follow us wherever we go. In fact, for most entrepreneurs, both positive and negative emotions become even more acute during a business start-up.

It's a rare individual who doesn't get excited upon landing his first account, or who doesn't feel the pain of disappointment when the business suffers a setback. Business is not a constant. Like life, it changes. When those changes correspond with our desires or exceed our expectations, we're happy; when they don't, our emotions take a more negative turn.

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