How Swede It Is
Exporting to Sweden and more.
Suzanne Southard started Texas Trading in Dallas last fall, exporting clothing, accessories, sports equipment and snack foods to finicky Swedish buyers. In just a few months, her homebased company had racked up sales of $30,000. If you're thinking of following in 36-year-old Southard's footsteps and exporting to Sweden, keep the following information in mind:
Sweden is an advanced, industrialized country whose imports and exports, in recent years, have comprised two-thirds of its gross domestic product. The third-largest country in Europe, it's generally thought of as a low-turmoil, superior export market. What's more, Swedes enjoy a high standard of living and can afford to purchase high-end, high-quality products.
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