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How Swede It Is

Exporting to Sweden and more.

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This story appears in the April 1997 issue of Entrepreneur. Subscribe »

Suzanne Southard started Texas Trading in Dallas last fall, exporting clothing, accessories, sports equipment and snack foods to finicky Swedish buyers. In just a few months, her homebased company had racked up sales of $30,000. If you're thinking of following in 36-year-old Southard's footsteps and exporting to Sweden, keep the following information in mind:

Sweden is an advanced, industrialized country whose imports and exports, in recent years, have comprised two-thirds of its gross domestic product. The third-largest country in Europe, it's generally thought of as a low-turmoil, superior export market. What's more, Swedes enjoy a high standard of living and can afford to purchase high-end, high-quality products.

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