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Direct Hit

The pros and cons of using direct mail to build a strong customer base.

This story appears in the April 1997 issue of Entrepreneur. Subscribe »

Q: I have a very small home-improvement business and want to do more direct mail to market my products, which include a skylight, a gutter-cover system and ornamental mailboxes. Is it wise for me to try to market more than one of these products at a time using direct mail?

Ron Smith

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