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Point Of View

Franchisees see one thing, franchisors another . . . how to reconcile the two?

This story appears in the April 1997 issue of Entrepreneur. Subscribe »

Most industries have their "You say tomato, I say tomahto" scenarios. Franchising is no exception. When a franchisor has one expectation for a situation and a franchisee has another, it creates a gray area in which conflicts arise. This month, in the first of a two-part series, Edward Kushell, president of The Franchise Consulting Group in Los Angeles and a former franchisor, addresses some age-old franchise disputes and offers solutions.

Income and Expenses

Franchisor says: "Legally, we're not allowed to tell prospects how much they're going to spend or make."

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