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A Gift For You

Savvy ideas to boost sales.

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This story appears in the April 1997 issue of Entrepreneur. Subscribe »

Some entrepreneurs shy away from selling gift certificates because of potential fraud. However, if you take some precautions, you can start selling gift certificates without assuming too much risk.

Don't buy generic gift certificates at a stationery store. What's to stop someone from buying a pad of the same certificates and redeeming them at your store? Instead, invest in custom-designed certificates that bear your logo.

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