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Niche Hunt

Investigate these 6 marketing niches, and unlock the door to a prosperous future.

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This story appears in the April 1997 issue of Entrepreneur. Subscribe »

Never rely on one single niche (or market segment) to make your business prosper. The secret is to tap several niches and know that some pay off sooner than others. If your business is in a slump, focus on the niches that give faster returns; then concentrate on the longer-return niches as your business begins to revive.

The following multiniche marketing plan can work for any business, from a printing company to a small plastics manufacturer. The niches I suggest you concentrate on fall into general categories, but don't overlook the specialty segments of your particular market area, either.

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