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Junior Chefs

Small enterprise at a glance.

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This story appears in the April 1997 issue of Entrepreneur. Subscribe »

Someone's in the kitchen . . . and it's not who you think. Though some adults may shudder at the notion of cooking anything more advanced than a microwave dinner, that isn't stopping one San Diego business from serving up entrepreneurial success by catering to the culinary aspirations of kids. Consider it the hot menu item of the month: kits to help kids cook.

"It's a great way to get kids involved in the kitchen," says Nancy Reynolds, 36, who launched Kids Cooking Club with partner Deborah Schneider, 40, in 1995. "Kids love it."

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