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This story appears in the May 1997 issue of Business Start-Ups magazine.

Look out, McDonald's, there's a rising contender for your famous "number of patrons served" tally: The Service Corps of Retired Executives (SCORE) recently served its 3.5 millionth client.

OK, so it's not hamburgers and milkshakes they've been dishing out, but small-business counseling and advice. And they've got a way to go to reach even their first billion served. But SCORE has one leg up on its rival: The information SCORE provides is distributed for free.

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