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A Lasting Impression

Incorporate innovative elements of design to create a dynamic and effective Web site.

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This story appears in the May 1997 issue of Business Start-Ups magazine.

Incorporate innovative elements of design to create a dynamic and effective Web site.

One of the most effective yet inexpensive ways to market your company to a worldwide audience is to create a Web site. According to the December 1996 version of the Internet Index (http://www.openmarket.com/intindex/), 9 million adults access the World Wide Web every day. With a potential audience of millions, having a Web site is almost a marketing requirement for a business these days. However, it should be remembered that a poorly planned and badly designed Web site can drive away many more customers than it attracts.

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