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Wired For Success

Entrepreneurs reap the rewards of the technology revolution.

This story appears in the May 1997 issue of Entrepreneur. Subscribe »

Years ago, Pink Jeep Tours, a Sedona, Arizona, company that offers guided Jeep tours through nearby red-rock formations, booked tours by entering basic customer information into a DOS-based program and then scheduling and organizing tour lengths and party sizes on magnetic boards. Unfortunately, if someone brushed up against the boards, magnets would come tumbling off, tour guides wouldn't have a clue which parties were scheduled when, and chaos would ensue--that is, until the company installed a new Windows-based reservation system that electronically schedules each day's tours.

A retailer of fine wine, food and gift baskets with six locations, Merchant of Vino Corp. juggles immense quantities of inventory. The Southfield, Michigan-based company used to run out of customers' favorite wines. But thanks to a new bar-coding system and a customized software program to capture detailed purchasing information, wine connoisseurs nearly always find what they want.

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