Comeback Kid
Apple targets entrepreneurs with new computers designed especially for small business.
Apple computer is taking steps large and small to shore up its ailing business. Bringing back founders Steven Jobs and Stephen Wozniak was one of its higher-profile moves. At the market level, Apple is carefully targeting select audiences, such as small business, where it already has a strong presence. Most recently, the company teamed with Microsoft to introduce the Apple Small Business Macintosh Series, a package of new, attractively priced machines targeted at the small-business market.
But while this market looks like a good thing from Apple's perspective, is Apple still a good bet for small-business owners?
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk

Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market