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Comeback Kid

Apple targets entrepreneurs with new computers designed especially for small business.

This story appears in the May 1997 issue of Entrepreneur. Subscribe »

Apple computer is taking steps large and small to shore up its ailing business. Bringing back founders Steven Jobs and Stephen Wozniak was one of its higher-profile moves. At the market level, Apple is carefully targeting select audiences, such as small business, where it already has a strong presence. Most recently, the company teamed with Microsoft to introduce the Apple Small Business Macintosh Series, a package of new, attractively priced machines targeted at the small-business market.

But while this market looks like a good thing from Apple's perspective, is Apple still a good bet for small-business owners?

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