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Primary Colors

Are you boring your customers with black and white? Wake 'em up with a color laser printer.

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This story appears in the May 1997 issue of Entrepreneur. Subscribe »

Color always catches the eye. If you need to rev up tired marketing materials, or even your letterhead, consider buying a color laser printer.

Is a color laser printer a luxury item? It depends. These machines can produce the highest-quality color and black-and-white printing available. That's nothing to sneeze at if you're concerned about your business's image and are eager to present a crisp, professional impression.

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