Want to make the most of a small-space ad? Use it to lure readers to your Web site.
These days, that meager little ad budget of yours, and the ravioli-sized ad space it buys, are all you may need to create the promotional impact you were hoping to get for your business.
I say this because it's now possible to use a dink of an ad to lure readers to your whale-of-a-Web-page ad . . . on the Internet, that is. Rather than require prospects to phone or write for the information you couldn't fit into the ad, get them to log on to your Web site and view your full story in luminous color on their monitors.
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