Free For All
Keep 'em coming back by offering something for nothing.
They're politely known as "advertising specialties" or "free gifts." I prefer to call them bribes. But whatever term you use, know that bribes are a bang-up marketing tool for all demographic groups.
Unlike premiums, which may require a purchase, bribes are given for free. They are used to generate leads, increase name awareness, make friends, thank customers, boost store traffic, introduce new things, motivate people to act, and create an unconscious obligation to do business with you.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
Why You Need to Become an Inclusive Leader (and How to Do It)
Career Transitions You Can Make in Your 40s and 50s
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
4 Principles to Develop Next-Level Leadership at Your Company
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market