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Piping Up

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This story appears in the May 1997 issue of Entrepreneur. Subscribe »

Put this in your pipe and smoke it: Cigars aren't the only flame in town for tobacco enthusiasts. Perhaps as a way to sneak tweed back into fashion, folks are beginning to take a greater interest in pipes these days. Indeed, if the smoke signals are to be believed, pipes are downright trendy.

Not that it's all that easy to pinpoint the number of pipe smokers. According to 1994 figures--the most recent available--from the Pipe Tobacco Council, roughly 3 million smokers are in the pipeline. Pipe smokers tend to be married white males with some college background. And even though approximately half the pipe smokers are 46-plus years old, there's reason to suspect the current cachet of cigars could puff up the popularity of pipes among younger folks.

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