Pump Up The Value Strageties for turning your good idea into a hot seller.

Many letters and phone calls I receive go something like this:"Ms. Edmark, I have this great idea, and I just know millionsof people will buy it. If you develop and market it, I'mwilling to split the profits with you 50/50. What do yousay?"

I always say, "No."

Those letters and calls always remind me of the story of a manin New York City who was selling apples on the corner for $100,000each. When asked how he expected to sell any, since his apples wereso expensive, he answered, "But I only have to sellone."