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Pump Up The Value

Strageties for turning your good idea into a hot seller.

This story appears in the May 1997 issue of Entrepreneur. Subscribe »

Many letters and phone calls I receive go something like this: "Ms. Edmark, I have this great idea, and I just know millions of people will buy it. If you develop and market it, I'm willing to split the profits with you 50/50. What do you say?"

I always say, "No."

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