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Organizing Genius

Books worth a look.

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This story appears in the May 1997 issue of Entrepreneur. Subscribe »

No entrepreneur is an island. As much as the image of a heroic individual single-handedly building a business captivates us, it's generally not the case. "We cling to the myth of the Lone Ranger, the romantic idea that great things are usually accomplished by a larger-than-life individual working alone," observe Warren Bennis and Patricia Ward Biederman in Organizing Genius: The Secrets of Creative Collaboration (Addison-Wesley, $24 cloth). "Despite the evidence to the contrary, we still tend to think of achievement in terms of the Great Man or Great Woman, instead of the Great Group."

The existence of a Great Group does not, however, cancel out the need for a Great Leader--quite the opposite, in fact. As such, entrepreneurs are sure to find relevant information in Organizing Genius.

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