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Double Vision

What to do when franchisees and franchisors don't see eye to eye.

This story appears in the May 1997 issue of Entrepreneur. Subscribe »

Last month, Edward Kushell, president of The Franchise Consulting Group in Los Angeles and a former franchisor, offered solutions to disputes that often plague franchisor-franchisee relationships. Here, Kushell offers more insights.

Advertising Strategies

Franchisor says: "I've collected money from franchisees through an advertising fund, and I'd like to use some of that money to build business in certain regions of the country."

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