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A Step in the Right Direction

How to find the business opportunity that's best for you.

This story appears in the June 1997 issue of Business Start-Ups magazine.

When Jim Sniechowski and Judith Sherven, a husband-and-wife team from Santa Monica, California, attended a presentation on the iMall Internet business opportunity, they decided to buy the Internet training and Web-site package on first sight. Sniechowski has a doctorate in human behavior and Sherven has a doctorate in psychology, but how did they know the iMall Internet business would be right for them?

It was a decision made, Sniechowski says, "Entirely by instinct."

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