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The best approach to finding buyers for your idea.

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This story appears in the June 1997 issue of Entrepreneur. Subscribe »

Not everyone has the courage to take their idea to market all by themselves. The reason could be lack of capital, timing, deficiency in a needed skill, or simply not having the kind of personality to take on such a challenge. Whatever the reason, there is still a way to realize the fruits of your great idea: Sell it to someone who can make it a reality.

There are pros and cons to selling your idea. On the pro side, selling your idea means someone else will be using his or her resources to make your idea a success. An experienced licensee can see the strengths and weaknesses of your idea that you may not be aware of, such as a market or distribution issue you may not have considered. You might also see faster monetary rewards--the right purchaser can get your idea to market more quickly than you can.

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