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Establishing a Web site for your business is just the first step down a long and winding road. Once entrepreneurs have Web sites, how do they use them? And how do the sites help business? These are just a few of the questions that the Michigan Small Business Development Centers (SBDCs), whose headquarters are in Detroit, have set out to answer.
Last November, the Michigan SBDCs began a one-year study examining the trials and tribulations of 14 small businesses with a presence on the Internet. Each business established a Web site with help from the SBDCs. Then the companies, which include a battery disposal service, a landscape design firm and a producer of chili and hot sauces, were let loose in the wild electronic jungle to learn how to use the Internet to grow their businesses.
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