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This story appears in the June 1997 issue of Entrepreneur. Subscribe »

What kind of person would call me at seven in the morning, bend my ear nonstop for nearly an hour about his passion for his profession, and then sell me on helping him become even more successful at it . . . all before I had taken even one swig of orange juice or bite of toast?

His name is Ramon Williamson, of McLean, Virginia, and it was not surprising to learn he is a professional sales trainer and coach, one of those caffeinated supermotivators hired to give pep talks to company salespeople to get them to move more merchandise. And I have to say, this guy delivers the goods . . . at least in getting me pumped up to work on an ad makeover for him.

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