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The Unexpected Sales Tool

They're not just for artists anymore: Portfolios are a great way to show off your work to clients!

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This story appears in the July 1997 issue of Business Start-Ups magazine.

Portfolios are powerful and effective sales tools many small-business owners overlook. Having an eye-catching portfolio that showcases your work can put you ahead of your competitors and clinch sales.

Unlike a brochure, which you leave with clients, a portfolio is more comprehensive. It may contain brochures, as well as photographs and other visual examples of your work, and detailed descriptions of what types of work you do. Most businesspeople only have one portfolio.

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