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Closing The Deal

5 Surefire ways to make the sale

This story appears in the July 1997 issue of Business Start-Ups magazine.

5 Surefire ways to make the sale

You've given a terrific sales presentation and have your prospect's undivided attention. He nods approvingly as you explain how your computer-consulting services will save him time, reduce his paperwork load and cost him 30 percent less than your leading competitor. You place your company's one-page contract on his desk, hand him your pen and suggest, "Sign here."

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