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A Geography Of Time


This story appears in the July 1997 issue of Entrepreneur. Subscribe »

The city that never sleeps isn't the fasBODY-paced city in the nation? Strangely, no--at least according to author Robert Levine's calculations in A Geography of Time: The Temporal Misadventures of a Social Psychologist, or How Every Culture Keeps Time Just a Little Bit Differently (Basic Books, $24 cloth).

From the title, you might not guess this is a book for entrepreneurial readers. But in this age of the global economy, it clearly behooves small-business owners to know as much as they can about the marketplaces they're targeting. And, really, how we attempt to beat the clock reveals much about us. "After all," observes Levine, "the pace of our lives governs our experience of the passage of time. And how we move through time is, ultimately, the way we live our lives."

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