Can you turn your thriving wholesale business into a successful retail one?
Q: I am a successful small-scale jewelry manufacturer. We distribute to local markets, but the direction we would like to go in is retail. Although we are well-equipped to open a store, our products are popular in the stores already--even though we have not established a brand name. Our customers sell our products as their own designs and resist every attempt we make to establish our own name. Our main concern is that going retail will cost us almost every account we've got. Is there a way for us to do this without losing our existing customers?
A: Vincent Polisano is president of Diana Vincent Inc., a fine jewelry design and manufacturing company in Bucks County, Pennsylvania. Diana Vincent distributes its designs through exclusive retailers worldwide and operates a retail store selling its designs and those of other leading manufacturers:
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
The Paradox of Celebrity Tequila
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.