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Good Timing

Think time is money? Don't kid yourself--it's far more valuable than dollars and cents.

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This story appears in the July 1997 issue of Entrepreneur. Subscribe »

The big lie has been circulating through America for well over a century. You've probably been buying into this enormous lie yourself. If you're a guerrilla, you already know that it is a misguided, whopping lie. Time is not money.

If you run out of money, you can always generate more. If you run out of time, you can never generate more. Time is more beneficial to your life and your business than money ever could be.

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