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A Direct Hit

Using direct mail to promote your business from home.

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This story appears in the August 1997 issue of Business Start-Ups magazine.

Georganne Fiumara rented her first post-office box on a rainy day 14 years ago, and has received more than 250,000 letters since then. In 1983, Fiumara created Mothers' Home Business Network, a national networking organization for work-at-home mothers. She believes direct mail is a tried and true marketing method, enhanced by technological advances that allow you to build your business quicker and more extensively than ever before.

In his book, Mail Order Selling (John Wiley & Sons, $19.95, 800-225-5945), Irving Burstiner, Ph.D, a marketing and business management professor at Baruch College in New York City, cites the advantages of using direct mail to promote your homebased business. They are:

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