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Saving Grace

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This story appears in the August 1997 issue of Entrepreneur. Subscribe »

John Marrelli isn't one to complain about our throwaway society. After all, his Tustin, California-based company, Ironclad Inc., manufactures trash bags. But when the time came to find an innovative way to set his product apart from its competition, Marrelli ended up championing a package that actually reduces waste.

Beginning in March 1996, Ironclad began packaging its Ironclad Strap Bags inside plastic kitchen storage containers. So instead of ending up with a cardboard box to toss out when the trash bags are gone, consumers get a product they can use. The containers are freezer- and microwave-safe and come in two sizes.

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