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In The Know

No matter what your business is, make yourself an expert--and people will listen.

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This story appears in the August 1997 issue of Entrepreneur. Subscribe »

Recently,Iwas participating in a roundtable discussion on entrepreneurship when one of the speakers introduced himself as "an expert, especially since I am now more than 50 miles from home."

Sure, we've all heard that definition of expert somewhere before, but it really does have a kernel of truth to it. Frequently, people who know you locally forget that you might be one of the most knowledgeable people in your field on a regional or national level. It therefore becomes your responsibility to toot your own horn, wave your own flag, or do whatever it takes to let others (especially in the media) know you exist and are an expert source of information or advice.

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