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Higher Learning

A crash course on executive education programs.

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This story appears in the August 1997 issue of Entrepreneur. Subscribe »

Fifteen years ago, Chuck Krueger taught his first executive seminar at the University of Wisconsin, Madison. That day, he overheard something he's never forgotten.

Three of his students--two from blue-chip corporations and one an entrepreneur--were shooting the breeze before the first class meeting. The small- owner commented that it was easy for to send their employees to expensive executive education classes like the one at hand. After all, the small-business owner said, big, profitable companies can afford such luxuries. One of the big-business attendees looked at the entrepreneur and replied, "You think we got big and profitable and successful and then started developing our people?"

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